{"id":16799,"date":"2025-12-17T08:40:38","date_gmt":"2025-12-17T11:40:38","guid":{"rendered":"https:\/\/naaloo.com\/?p=16799"},"modified":"2026-04-07T17:30:10","modified_gmt":"2026-04-07T20:30:10","slug":"10-tendencias-en-recursos-humanos-2026","status":"publish","type":"post","link":"https:\/\/naaloo.com\/pt\/10-tendencias-en-recursos-humanos-2026\/","title":{"rendered":"10 tendencias en Recursos Humanos 2026 (y c\u00f3mo aplicarlas)"},"content":{"rendered":"<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">En 2026 la gesti&oacute;n de personas entra en una fase de <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">reconfiguraci&oacute;n profunda<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">: la IA deja de ser experimento, el trabajo h&iacute;brido se estabiliza, crece el peso del talento operativo y el bienestar se vuelve un factor de supervivencia organizacional.&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Analizamos m&aacute;s de 50 informes y cientos de datos para detectar los principales desaf&iacute;os que encontrar&aacute;n los l&iacute;deres de gesti&oacute;n de personas de peque&ntilde;as y medianas empresas y lo sintetizamos en 10 puntos.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt; text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-16825\" src=\"..\/wp-content\/uploads\/2025\/12\/tendencias-rrhh-2026-1024x354.jpg\" alt=\"Tendencias rrhh 2026\" width=\"1121\" height=\"388\" srcset=\"https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/tendencias-rrhh-2026-1024x354.jpg 1024w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/tendencias-rrhh-2026-300x104.jpg 300w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/tendencias-rrhh-2026-768x265.jpg 768w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/tendencias-rrhh-2026-1536x531.jpg 1536w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/tendencias-rrhh-2026-2048x707.jpg 2048w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/tendencias-rrhh-2026-18x6.jpg 18w\" sizes=\"(max-width: 1121px) 100vw, 1121px\" \/><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\">&nbsp;<\/p>\n<h2 dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 14pt; margin-bottom: 4pt;\"><span style=\"font-size: 16pt; font-family: Roboto,sans-serif; color: #0064ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">1. IA generativa y agentes inteligentes como nuevo &ldquo;miembro del equipo&rdquo;<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 16pt; font-family: Roboto,sans-serif; color: #0064ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-16804\" src=\"..\/wp-content\/uploads\/2025\/12\/1-tendencias-recursos-humanos-ia.jpg\" alt=\"1-tendencias-recursos-humanos-ia\" width=\"975\" height=\"160\" srcset=\"https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/1-tendencias-recursos-humanos-ia.jpg 975w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/1-tendencias-recursos-humanos-ia-300x49.jpg 300w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/1-tendencias-recursos-humanos-ia-768x126.jpg 768w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/1-tendencias-recursos-humanos-ia-18x3.jpg 18w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">La <\/span><a style=\"text-decoration: none;\" href=\"..\/inteligencia-artificial-en-recursos-humanos\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">inteligencia artificial<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, al fin de cuentas, es una herramienta, s&uacute;per poderosa, pero herramienta al fin. Su objetivo es potenciar al talento humano y hacerse cargo de las <\/span><a style=\"text-decoration: none;\" href=\"..\/tareas\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">tareas<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> que pueden ser automatizadas. Definir qu&eacute; <\/span><a style=\"text-decoration: none;\" href=\"..\/tareas\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">tareas<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> ser&aacute;n delegadas a la tecnolog&iacute;a y cu&aacute;les har&aacute;n las personas, es el desaf&iacute;o N&deg;1 para Recursos Humanos en 2026.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">En este sentido, <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.gartner.com\/en\/human-resources\/trends\/top-priorities-for-hr-leaders?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">el informe de tendencias para l&iacute;deres de RRHH 2026<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> de Gartner sit&uacute;a la <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">transformaci&oacute;n impulsada por IA<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> como prioridad #1 de los CHRO para 2026: los l&iacute;deres de RR.HH. ven la IA no solo como automatizaci&oacute;n, sino como v&iacute;a para liberar tiempo de <\/span><a style=\"text-decoration: none;\" href=\"..\/tareas\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">tareas<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> administrativas y enfocarse en estrategia y experiencia de personas. Se espera un <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">29% de aumento en la productividad <\/span><span style=\"font-size: 11pt; font-family: Roboto, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">si la adoptaci&oacute;n de IA por parte de HR le permite dejar de un rol enfocado en lo operativo y se dedica a redise&ntilde;ar procesos, roles gobernanza y capacidades para aplicar IA.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Por su parte, <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.deloitte.com\/latam\/es\/industries\/technology\/perspectives\/tech-trends-2025.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Deloitte<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> habla de la <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&ldquo;IA ag&eacute;ntica&rdquo;<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> como un &ldquo;nuevo miembro del equipo&rdquo; que organiza <\/span><a style=\"text-decoration: none;\" href=\"..\/tareas\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">tareas<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, coordina informaci&oacute;n y media entre personas y sistemas, marcando el paso hacia organizaciones &ldquo;simbi&oacute;ticas&rdquo; humano-IA, donde se mide el <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">desempe&ntilde;o sin&eacute;rgico<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> y no solo la productividad individual.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Desde la perspectiva de uso real, el &iacute;ndice <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.microsoft.com\/en-us\/worklab\/work-trend-index\/ai-at-work-is-here-now-comes-the-hard-part\" target=\"_blank\" rel=\"noopener\">de Microsoft<\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> muestra que <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">75% de los trabajadores ya usa IA en su trabajo<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, muchas veces sin gu&iacute;a formal. Parece un n&uacute;mero alto, pero otro <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/workforce\/hopes-and-fears.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">informe de PwC<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, demuestra que <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">solo 14% utiliza IA generativa a diario<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> (19% entre empleados de oficina, pero apenas 5% de trabajadores manuales), y apenas 6% usa IA &ldquo;ag&eacute;ntica&rdquo;.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&nbsp;<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.microsoft.com\/en-us\/worklab\/work-trend-index\/2025-the-year-the-frontier-firm-is-born\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Microsoft<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> tambi&eacute;n habla del gap de capacidad. <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">53% de los l&iacute;deres dicen que la productividad debe aumentar, pero el 80% de los colaboradores dice que no tiene el suficiente tiempo, ni energ&iacute;a<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. Dentro de esta realidad, subraya el siguiente problema:&nbsp; los empleados sufren <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">275 interrupciones por d&iacute;a<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> (emails, chats, reuniones), describiendo un entorno de trabajo &ldquo;ca&oacute;tico y fragmentado&rdquo; y un &ldquo;infinite workday&rdquo; que se extiende fuera del 9 a 5.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Ambos problemas tienen una soluci&oacute;n y es <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">la necesidad de que Recursos Humanos ordene el uso de IA en la empresa<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> y aplique una cultura de cambio continuo, que veremos en el punto 8. Para esto, el &aacute;rea debe contar con tiempo.&nbsp;<\/span><\/p>\n<h4 dir=\"ltr\" style=\"line-height: 1.656; text-align: justify; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 12pt 0pt;\"><span style=\"font-size: 12pt; font-family: Roboto,sans-serif; color: #0064ff; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Burnout en HR: primero empezar por casa<\/span><\/h4>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">La gesti&oacute;n de personas no escapa a la norma y tambi&eacute;n se ve sobrepasada por <\/span><a style=\"text-decoration: none;\" href=\"..\/tareas\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">tareas<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> y con poco tiempo. Es por esto, que al igual que dicen las azafatas, primero debes colocarte la mascarilla y luego ayudar al resto. Naaloo cuenta con botones en cada funcionalidad para aplicar IA de forma simple y efectiva, sin perder tiempo. Incluso, en 2026 permite que la IA conteste las consultas frecuentes de los colaboradores, liberando tiempo para <\/span><a style=\"text-decoration: none;\" href=\"..\/tareas\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">tareas<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> cr&iacute;ticas y dejar de perderlo respondiendo consultas b&aacute;sicas sobre vacaciones o pol&iacute;ticas de la empresa.<\/span><strong id=\"docs-internal-guid-fb617d39-7fff-d348-ea7d-d13294293f4c\" style=\"font-weight: normal;\"><\/strong><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\">&nbsp;<\/p>\n<h2 dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 14pt; margin-bottom: 4pt;\"><span style=\"font-size: 16pt; font-family: Roboto,sans-serif; color: #0064ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">2. Redise&ntilde;o del trabajo humano-m&aacute;quina: menos <\/span><a style=\"text-decoration: none;\" href=\"..\/tareas\/\"><span style=\"font-size: 16pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">tareas<\/span><\/a><span style=\"font-size: 16pt; font-family: Roboto,sans-serif; color: #0064ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, m&aacute;s habilidades<\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt; text-align: center;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-16805\" src=\"..\/wp-content\/uploads\/2025\/12\/2-tendencias-recursos-humanos.jpg\" alt=\"\" width=\"975\" height=\"160\" srcset=\"https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/2-tendencias-recursos-humanos.jpg 975w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/2-tendencias-recursos-humanos-300x49.jpg 300w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/2-tendencias-recursos-humanos-768x126.jpg 768w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/2-tendencias-recursos-humanos-18x3.jpg 18w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">La transformaci&oacute;n que impulsa la tecnolog&iacute;a, trae un gran desaf&iacute;o para HR. El<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.weforum.org\/publications\/the-future-of-jobs-report-2025\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Future of Jobs Report 2025 del World Economic Forum<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> estima que <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">el 22% de los empleos sufrir&aacute; una transformaci&oacute;n estructural entre 2025 y 2030<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> y que<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> 40% de las habilidades actuales quedar&aacute;n obsoletas<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, aunque, en neto, se crear&aacute;n 78 millones de nuevos puestos impulsados por la transici&oacute;n verde y la tecnolog&iacute;a.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><a style=\"text-decoration: none;\" href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/the-critical-role-of-strategic-workforce-planning-in-the-age-of-ai?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">McKinsey<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> calcula que <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">hasta un 30% de las horas trabajadas hoy podr&iacute;an ser automatizadas para 2030<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, lo que obliga a replantear roles, redistribuir <\/span><a style=\"text-decoration: none;\" href=\"..\/tareas\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">tareas<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> y dise&ntilde;ar puestos que combinen lo que hacen mejor las personas y lo que hace mejor la IA.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">El<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.ibm.com\/think\/insights\/demystifying-skills-during-digital-transformation-with-ai?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">IBM Institute for Business Value<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> calcula, adem&aacute;s, que la proporci&oacute;n de trabajadores que requieren <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">reskilling<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> pas&oacute; hist&oacute;ricamente de alrededor del 6% a <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">35% de la fuerza laboral global<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, es decir, m&aacute;s de mil millones de personas que deber&aacute;n actualizar sus competencias para seguir siendo empleables en la pr&oacute;xima d&eacute;cada.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">El mayor desaf&iacute;o no es solo capacitar a la fuerza laboral para que impulse su productividad mediante IA, sino crear un plan de aprendizaje continuo para que esto sea un proceso y no una tarea puntual. Naaloo puede ayudar a esto mediante m&uacute;ltiples herramientas.&nbsp;<\/span><\/p>\n<h4 dir=\"ltr\" style=\"line-height: 1.656; text-align: justify; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 12pt 0pt;\"><span style=\"font-size: 12pt; font-family: Roboto,sans-serif; color: #0064ff; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Upskilling and Reskilling con Naaloo<\/span><\/h4>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">La transformaci&oacute;n tendr&aacute; un gran impacto, incluso en el organigrama de tu empresa. Es elemental hacer un an&aacute;lisis en profundidad para evaluar qu&eacute; puestos ser&aacute;n capacitados (upskilling) y cu&aacute;les ser&aacute;n transformados (reskilling). Para esto, hay varios pasos a seguir. Comencemos con la<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> descripci&oacute;n del puesto<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> en el organigrama. Es fundamental entender qu&eacute; hace cada persona y c&oacute;mo aporta valor a la organizaci&oacute;n.&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Tambi&eacute;n, las<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><a style=\"text-decoration: none;\" href=\"..\/gestion-de-desempeno\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">evaluaciones de desempe&ntilde;o<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> son elementales<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> para medir el rendimiento de cada persona. Luego, la capacitaci&oacute;n debe ser monitoreada con el Gestor de Formaci&oacute;n, donde incluso cada persona puede solicitar cursos de mejora de su perfil. Mediante <\/span><a style=\"text-decoration: none;\" href=\"..\/tareas\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Tarefas<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><a style=\"text-decoration: none;\" href=\"..\/forms\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Forms<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> e <\/span><a style=\"text-decoration: none;\" href=\"..\/eventos\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Eventos<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, es posible crear <\/span><a style=\"text-decoration: none;\" href=\"..\/tareas\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">tareas<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> recurrentes para analizar e implementar mejoras en las skills de la organizaci&oacute;n.&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\">&nbsp;<\/p>\n<h2 dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 14pt; margin-bottom: 4pt;\"><span style=\"font-size: 16pt; font-family: Roboto,sans-serif; color: #0064ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">3. Bienestar integral y propuesta de valor total<\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt; text-align: center;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16806\" src=\"..\/wp-content\/uploads\/2025\/12\/3-tendencias-recursos-humanos.jpg\" alt=\"3-tendencias-recursos-humanos\" width=\"975\" height=\"160\" srcset=\"https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/3-tendencias-recursos-humanos.jpg 975w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/3-tendencias-recursos-humanos-300x49.jpg 300w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/3-tendencias-recursos-humanos-768x126.jpg 768w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/3-tendencias-recursos-humanos-18x3.jpg 18w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">En 2026 la conversaci&oacute;n deja de ser &ldquo;beneficios vs. sueldo&rdquo; para pasar a <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&ldquo;propuesta de valor total&rdquo; (Total Rewards): compensaci&oacute;n, bienestar, flexibilidad, desarrollo y sentido del trabajo<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> se gestionan como un todo. <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.forbes.com\/councils\/forbeshumanresourcescouncil\/2025\/11\/25\/4-well-being-trends-that-will-shape-people-strategy-in-2026\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Forbes<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> identifica cuatro movimientos clave:&nbsp;<\/span><\/p>\n<ol>\n<li dir=\"ltr\" style=\"line-height: 1.38; text-align: justify;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">bienestar hol&iacute;stico (f&iacute;sico, mental, financiero y social),&nbsp;<\/span><\/li>\n<li dir=\"ltr\" style=\"line-height: 1.38; text-align: justify;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&ldquo;organizational care&rdquo; como ventaja competitiva,&nbsp;<\/span><\/li>\n<li dir=\"ltr\" style=\"line-height: 1.38; text-align: justify;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">decisiones basadas en datos de bienestar y&nbsp;<\/span><\/li>\n<li dir=\"ltr\" style=\"line-height: 1.38; text-align: justify;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">l&iacute;deres que modelan h&aacute;bitos saludables en lugar de solo &ldquo;predicarlos&rdquo;.<\/span><\/li>\n<\/ol>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Desde la mirada de las personas, el bienestar dej&oacute; de ser un &ldquo;extra simp&aacute;tico&rdquo; hace rato. El an&aacute;lisis de <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/wellhub.com\/es-ar\/blog\/desarrollo-organizacional\/analisis-panorama-del-bienestar-en-las-empresas-2025\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Wellhub<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> muestra que e<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">l 83% de los trabajadores se plantear&iacute;a irse de su empresa si no prioriza el bienestar<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/wellhub.com\/es-ar\/blog\/desarrollo-organizacional\/analisis-panorama-del-bienestar-en-las-empresas-2025\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&nbsp;<\/span><\/a><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">La experiencia del empleado y la calidad del liderazgo ya no son &ldquo;tema soft&rdquo;: <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">son variables econ&oacute;micas<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. El informe<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/hr-monitor-2025?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">HR Monitor 2025 de McKinsey<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> muestra que el desarrollo sigue muy fragmentado: <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">26% de los empleados no recibi&oacute; feedback formal en el &uacute;ltimo a&ntilde;o<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, algunos pasaron apenas <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">seis d&iacute;as en capacitaci&oacute;n<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, y solo <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">un tercio de los roles cr&iacute;ticos tiene un plan de sucesi&oacute;n<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. Esto no solo impacta en un aumento de la rotaci&oacute;n o baja motivaci&oacute;n, desarticula la operatoria de la empresa.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Otro informe de <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/wellhub.com\/es-ar\/blog\/beneficios-y-programas-de-bienestar\/tendencias-bienestar-laboral-2026-argentina\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Wellhub<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> confirma que el<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> 86% de los trabajadores a nivel global pone el bienestar al mismo nivel que el salario<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. Adem&aacute;s, m&aacute;s de la mitad de los colaboradores argentinos declara haber aumentado su nivel de estr&eacute;s en el &uacute;ltimo a&ntilde;o y un <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">90% dice experimentar alg&uacute;n s&iacute;ntoma de burnout<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, convirtiendo al bienestar en un tema estrat&eacute;gico para productividad y retenci&oacute;n, no solo en una cuesti&oacute;n &ldquo;soft&rdquo;.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">En las peque&ntilde;as y medianas empresas, la experiencia de bienestar y de salario emocional se juega en el d&iacute;a a d&iacute;a, en micro-momentos: si la persona siente que la empresa la escucha, la reconoce, le simplifica la vida administrativa y la conecta con su equipo. <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Naaloo se vuelve la &ldquo;infraestructura&rdquo; donde esos momentos ocurren y quedan registrados:<\/span><\/p>\n<ul>\n<li dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Simplifica la vida administrativa del colaborador:<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><a style=\"text-decoration: none;\" href=\"..\/recibos-de-sueldo-digitales\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">recibos de haberes<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> digitales, legajos y documentaci&oacute;n accesible desde el portal, gesti&oacute;n clara de ausencias y vacaciones, <\/span><a style=\"text-decoration: none;\" href=\"..\/turnos\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">turnos<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> y fichajes ordenados. Menos tr&aacute;mites dispersos significa menos &ldquo;deuda digital&rdquo; y menos fricci&oacute;n cotidiana para la persona, alineado con el llamado de Microsoft a liberar tiempo y energ&iacute;a para el trabajo de mayor valor.<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/news.microsoft.com\/es-xl\/nuevos-datos-del-indice-de-tendencias-laborales-2023-de-microsoft\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">\n<p><\/span><\/a><\/li>\n<li dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Fortalece la comunicaci&oacute;n y el sentido de pertenencia:<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> comunicaciones segmentadas, <\/span><a style=\"text-decoration: none;\" href=\"..\/feed-social\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">feed social<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> e <\/span><a style=\"text-decoration: none;\" href=\"..\/eventos\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">eventos<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> permiten que cada persona est&eacute; informada, sienta que forma parte de algo m&aacute;s grande y vea c&oacute;mo su trabajo se conecta con el resto del equipo.<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\n<p><\/span><\/li>\n<li dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Potencia el <\/span><a style=\"text-decoration: none;\" href=\"..\/reconocimientos\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">reconhecimento<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> y los v&iacute;nculos emocionales:<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> com <\/span><a style=\"text-decoration: none;\" href=\"..\/reconocimientos\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Reconhecimento<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, el feed para compartir logros y los recordatorios de cumplea&ntilde;os y aniversarios en la empresa, Naaloo ayuda a construir un &ldquo;salario emocional&rdquo; visible: las personas reciben agradecimientos p&uacute;blicos, celebran hitos y ven c&oacute;mo sus aportes son valorados por l&iacute;deres y compa&ntilde;eros.<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\n<p><\/span><\/li>\n<li dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Permite medir el impacto del bienestar en la experiencia:<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> al centralizar interacciones, comunicaciones, <\/span><a style=\"text-decoration: none;\" href=\"..\/eventos\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">eventos<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> e <\/span><a style=\"text-decoration: none;\" href=\"..\/metricas-e-informes\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">m&eacute;tricas<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> de participaci&oacute;n, RR.HH. puede ver qu&eacute; iniciativas de bienestar y <\/span><a style=\"text-decoration: none;\" href=\"..\/reconocimientos\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">reconhecimento<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> funcionan, en qu&eacute; grupos est&aacute;n teniendo m&aacute;s efecto y d&oacute;nde hay riesgo de desconexi&oacute;n o desgaste.<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\n<p><\/span><\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">En s&iacute;ntesis, mientras los informes globales muestran que bienestar y compensaci&oacute;n ya van de la mano, Naaloo ofrece a las pymes una forma concreta de que esa propuesta de valor total no quede solo en un manual de beneficios, sino que se viva todos los d&iacute;as en la experiencia digital del colaborador.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\">&nbsp;<\/p>\n<h2 dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 14pt; margin-bottom: 4pt;\"><span style=\"font-size: 16pt; font-family: Roboto,sans-serif; color: #0064ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">4. Talento basado en skills y perfiles h&iacute;bridos<\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt; text-align: center;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16807\" src=\"..\/wp-content\/uploads\/2025\/12\/4-tendencias-recursos-humanos.jpg\" alt=\"4-tendencias-recursos-humanos\" width=\"975\" height=\"160\" srcset=\"https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/4-tendencias-recursos-humanos.jpg 975w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/4-tendencias-recursos-humanos-300x49.jpg 300w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/4-tendencias-recursos-humanos-768x126.jpg 768w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/4-tendencias-recursos-humanos-18x3.jpg 18w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Hace ya unos a&ntilde;os, hay una transici&oacute;n hacia <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">contrataci&oacute;n basada en habilidades (skills-based hiring)<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> por encima de los t&iacute;tulos. El informe<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/economicgraph.linkedin.com\/content\/dam\/me\/economicgraph\/en-us\/PDF\/skills-based-hiring-march-2025.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Skills-Based Hiring 2025 Report de LinkedIn<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> muestra que, <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">cuando las empresas contratan en funci&oacute;n de <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">skills<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> en lugar de t&iacute;tulos<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> o experiencia previa, el pool de talento elegible para un puesto se multiplica <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">6,1 veces a nivel global<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> (10,4 veces en M&eacute;xico y 5,1 en Argentina), ampliando de forma dr&aacute;stica el acceso a perfiles no tradicionales.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Como ya lo mencionamos, <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">McKinsey <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> advierte que <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">32% de los empleados ya carece de las habilidades necesarias para su rol actual. <\/span><span style=\"font-size: 11pt; font-family: Roboto, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Esto est&aacute; generando que los t&iacute;tulos universitarios pierdan terreno. E<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">l an&aacute;lisis 2025 de<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.hrstacks.com\/skills-based-hiring-statistics\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">HRStacks sobre estad&iacute;sticas de skills-based hiring<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> compila datos de LinkedIn, Harvard y otros estudios recientes: <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">85% de los empleadores declara estar usando alg&uacute;n tipo de contrataci&oacute;n basada en habilidades<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> e <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">76% incorpora evaluaciones de <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">skills<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> en sus procesos de selecci&oacute;n y tu empresa podr&iacute;a estar haciendo lo mismo con Naaloo.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Por otro lado, la prioridad a equipos internos tambi&eacute;n est&aacute; tomando fuerza. El estudio<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.randstad.com.mx\/sobre-nosotros\/noticias\/tendencias-de-talento-2025-la-ia-y-las-habilidades-redefinen-el-futuro\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Talent Trends 2025 de Randstad M&eacute;xico<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> muestra que <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">84% de los empleadores mexicanos<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> cree que la adquisici&oacute;n de talento se centrar&aacute; m&aacute;s en <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">movilidad interna y desarrollo de competencias existentes<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> que en contratar siempre afuera.<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.randstad.com.mx\/sobre-nosotros\/noticias\/tendencias-de-talento-2025-la-ia-y-las-habilidades-redefinen-el-futuro\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><\/a><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Naaloo permite realizar b&uacute;squedas por skills personalizadas <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">y luego filtrar los candidatos seg&uacute;n las habilidades que el puesto requiere. Al mismo tiempo, la funcionalidad de <\/span><a style=\"text-decoration: none;\" href=\"..\/reclutamiento\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">reclutamiento<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> permite aplicar las modalidades m&aacute;s vanguardistas de contrataci&oacute;n, incorporando a distintas personas en el proceso, armando secuencias de etapas, recogiendo opiniones estructuradas de cada candidato y<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> logrando contratar el mejor perfil en tiempo r&eacute;cord<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> para quedarse con el mejor talento antes que la competencia.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\">&nbsp;<\/p>\n<h2 dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 14pt; margin-bottom: 4pt;\"><span style=\"font-size: 16pt; font-family: Roboto,sans-serif; color: #0064ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">5. Auge del talento operativo y &ldquo;blue-collar renaissance&rdquo;<\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16808\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"..\/wp-content\/uploads\/2025\/12\/5-tendencias-recursos-humanos.jpg\" alt=\"5-tendencias-recursos-humanos\" width=\"975\" height=\"160\" srcset=\"https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/5-tendencias-recursos-humanos.jpg 975w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/5-tendencias-recursos-humanos-300x49.jpg 300w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/5-tendencias-recursos-humanos-768x126.jpg 768w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/5-tendencias-recursos-humanos-18x3.jpg 18w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Mientras muchos debates sobre el futuro del trabajo se concentran en empleos de oficina, los datos apuntan a otro lugar: los puestos operativos y de primera l&iacute;nea est&aacute;n viviendo un verdadero &ldquo;blue-collar renaissance&rdquo;. El <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/workplaceintelligence.com\/wp-content\/uploads\/2025\/10\/2026-Forecast.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">informe de Workplace Intelligence<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> muestra que la automatizaci&oacute;n y la IA est&aacute;n reduciendo parte de la demanda en roles administrativos, pero al mismo tiempo disparan la demanda de oficios calificados en manufactura, construcci&oacute;n, log&iacute;stica y energ&iacute;a.&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">All&iacute;, los salarios crecieron m&aacute;s r&aacute;pido que en muchas profesiones universitarias y, en sectores como construcci&oacute;n y extracci&oacute;n, las remuneraciones aumentaron alrededor de 8% en 2025.<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/workplaceintelligence.com\/wp-content\/uploads\/2025\/10\/2026-Forecast.pdf?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">De forma complementaria, <a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/about-deloitte\/articles\/press-releases\/us-manufacturing-could-need-new-employees-by-2033.html\" target=\"_blank\" rel=\"noopener\">Deloitte<\/a> estima un <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">gap de 30% en mano de obra calificada<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, equivalente a <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">cerca de 3.8 millones de posiciones adicionales<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> que habr&aacute; que cubrir en los pr&oacute;ximos diez a&ntilde;os solo en manufactura avanzada.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">En Am&eacute;rica Latina la presi&oacute;n es a&uacute;n m&aacute;s fuerte. El informe <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Perspectivas Econ&oacute;micas para Latinoam&eacute;rica 2025<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> de la OCDE, citado por <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">El Economista<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, se&ntilde;ala que la regi&oacute;n es <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">la m&aacute;s afectada del mundo por la escasez de habilidades<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> y que <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">cuatro de cada cinco empresas de manufactura avanzada<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> (por ejemplo, automotriz) reportan dificultades para encontrar talento calificado.<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.eleconomista.com.mx\/capital-humano\/america-latina-region-escasez-habilidades-ocde-20251107-785450.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">El Economista<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Las habilidades m&aacute;s dif&iacute;ciles de conseguir son precisamente las que combinan capacidades t&eacute;cnicas, digitales y de gesti&oacute;n, muy necesarias en plantas cada vez m&aacute;s automatizadas.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Si miramos espec&iacute;ficamente M&eacute;xico y Argentina, la encuesta global de <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.manpowergroup.com.mx\/wps\/wcm\/connect\/manpowergroup\/e9f3fa61-9249-4539-baf8-34f3f8e020c3\/ESCASEZMX2025vf%2B1.pdf?CACHEID=ROOTWORKSPACE.Z18_2802IK01OORA70QUFIPQ192H31-e9f3fa61-9249-4539-baf8-34f3f8e020c3-puDWiBU&amp;CONVERT_TO=url&amp;MOD=AJPERES\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Escasez de Talento 2025 de ManpowerGroup<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> muestra que casi <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">3 de cada 4 empleadores en el mundo (74%)<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> tienen dificultades para cubrir vacantes, el doble que en 2014. En <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">M&eacute;xico<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, el <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">70%<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> de los empleadores declara escasez de talento; en <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Argentina<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, el <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">68%<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Naaloo est&aacute; pensado precisamente para hacer gestionable y atractiva la experiencia de los equipos operativos y distribuidos. Su interfaz es muy simple e intuitiva, lo que permite que colaboradores con baja alfabetizaci&oacute;n digital puedan realizar desde el celular procesos clave como: <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">registro de ingreso y egreso<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">firma de documentos<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">actualizaci&oacute;n de datos personales<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, recepci&oacute;n de <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">comunicaciones de la empresa<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> y consulta de pol&iacute;ticas o documentos clave, sin tener que pasar por papeles ni planillas.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Adem&aacute;s, los <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">portales para supervisores y colaboradores<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, el <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">fichaje m&oacute;vil<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, la <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">gesti&oacute;n de <\/span><a style=\"text-decoration: none;\" href=\"..\/turnos\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">turnos<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> y entregas<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, las <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">comunicaciones segmentadas<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, el <\/span><a style=\"text-decoration: none;\" href=\"..\/feed-social\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">feed social<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, los <\/span><a style=\"text-decoration: none;\" href=\"..\/reconocimientos\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">reconocimientos<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, los <\/span><a style=\"text-decoration: none;\" href=\"..\/eventos\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">eventos<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> y los m&oacute;dulos de <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">cumplea&ntilde;os y aniversarios<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> ayudan a conectar a los trabajadores operativos con la cultura de la organizaci&oacute;n, reconocer su aporte y fomentar su participaci&oacute;n, incluso si trabajan en plantas, dep&oacute;sitos, sucursales o en ruta. Todo esto eleva el <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&ldquo;salario emocional&rdquo;<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> de los puestos de primera l&iacute;nea y permite que RR. HH. deje de ver la gesti&oacute;n operativa como un problema administrativo, para convertirla en una verdadera palanca de atracci&oacute;n, compromiso y retenci&oacute;n en un mercado donde el talento operativo escasea.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\">&nbsp;<\/p>\n<h2 dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 14pt; margin-bottom: 4pt;\"><span style=\"font-size: 16pt; font-family: Roboto,sans-serif; color: #0064ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">6. Cultura, liderazgo y experiencia del empleado como palancas de performance<\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt; text-align: center;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16809\" src=\"..\/wp-content\/uploads\/2025\/12\/6-tendencias-recursos-humanos.jpg\" alt=\"6-tendencias-recursos-humanos\" width=\"975\" height=\"160\" srcset=\"https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/6-tendencias-recursos-humanos.jpg 975w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/6-tendencias-recursos-humanos-300x49.jpg 300w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/6-tendencias-recursos-humanos-768x126.jpg 768w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/6-tendencias-recursos-humanos-18x3.jpg 18w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&nbsp;Gallup se&ntilde;ala en <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.gallup.com\/workplace\/349484\/state-of-the-global-workplace.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">estudios<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> que <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">alrededor del 70% del engagement de un equipo se explica directamente por la gesti&oacute;n de su manager<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, lo que convierte al liderazgo de l&iacute;nea en la bisagra entre cultura, bienestar y performance.<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.catalystargentina.com.ar\/articulos\/blog\/workplace-engagement-gallup-report-2025?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Cuando los mandos medios est&aacute;n quemados o desbordados, la desconexi&oacute;n se multiplica: en el a&ntilde;o anterior, <strong>solo<\/strong> <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">27% de los managers a nivel global se declaraba comprometido<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, con un descenso de 3 puntos, con respecto al a&ntilde;o anterior.<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.businessinsider.com\/manager-engagement-gallup-workplace-report-2025-4?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&nbsp;<\/span><\/a><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">En paralelo, los CHRO est&aacute;n siendo empujados a tratar la cultura como un sistema, no como &ldquo;iniciativas aisladas&rdquo;. El <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.b.co.uk\/articles\/hr-in-2026-four-priorities-every-leader-must-act-on?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">este art&iacute;culo<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> se cita una investigaci&oacute;n de Gartner que muestra que las organizaciones que <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">integran la cultura en todos los procesos de trabajo pueden lograr hasta un 34% m&aacute;s de performance<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> porque normalizan el cambio y alinean comportamientos diarios con valores y objetivos. <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2025-10-02-gartner-says-chros-top-priorities-for-2026-center-around-realizing-ai-value-and-driving-performance-amid-uncertainty?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Gartner<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, habla de combatir la &ldquo;atrofia cultural&rdquo; y de incrustar la cultura deseada en las rutinas de trabajo para mejorar rendimiento de forma sostenible.<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2025-10-02-gartner-says-chros-top-priorities-for-2026-center-around-realizing-ai-value-and-driving-performance-amid-uncertainty?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&nbsp;<\/span><\/a><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">La experiencia del empleado y la calidad del liderazgo dejaron de ser &ldquo;tema soft&rdquo;. El <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">H<a href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/hr-monitor-2025\" target=\"_blank\" rel=\"noopener\">R Monitor 2025 de McKinsey<\/a><\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> muestra que:<\/span><\/p>\n<ul>\n<li dir=\"ltr\" style=\"line-height: 1.38; text-align: justify;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">26% de los empleados<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> no recibi&oacute; feedback formal en el &uacute;ltimo a&ntilde;o.<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br \/><\/span><\/li>\n<li dir=\"ltr\" style=\"line-height: 1.38; text-align: justify;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Solo <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">1 de cada 3 roles cr&iacute;ticos<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> tiene sucesor preparado.<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br \/><\/span><\/li>\n<li dir=\"ltr\" style=\"line-height: 1.38; text-align: justify;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">36% de los colaboradores<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> en Europa y EE.UU. se declara insatisfecho con su empleador <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/hr-monitor-2025?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">\n<p><\/span><\/a><\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Gartner y B-Corp, en art&iacute;culos recientes sobre <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&ldquo;HR in 2026&rdquo;<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, se&ntilde;alan que las organizaciones que <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">integran la cultura en procesos de talento y negocio<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> pueden lograr <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">hasta un 34% m&aacute;s de performance<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> porque normalizan el cambio y alinean comportamientos con valores (<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.b.co.uk\/articles\/hr-in-2026-four-priorities-every-leader-must-act-on?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">HR in 2026: Four priorities every leader must act on<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, que cita datos de Gartner).<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Argentina:<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br \/><\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Los informes de bienestar de <a href=\"https:\/\/wellhub.com\/es-ar\/recursos\/panorama-del-bienestar-en-las-empresas-2025-informe\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">Wellhub<\/a> muestran que el bienestar y la percepci&oacute;n de cuidado impactan directamente en la intenci&oacute;n de permanencia: <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">86% de las personas en Argentina se ir&iacute;a de una empresa si no prioriza su bienestar<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&iquest;C&oacute;mo se conecta con Naaloo?<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br \/><\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Naaloo ofrece <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">comunicaciones segmentadas<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><a style=\"text-decoration: none;\" href=\"..\/feed-social\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">feed social<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><a style=\"text-decoration: none;\" href=\"..\/reconocimientos\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Reconhecimento<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> (feedback)<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><a style=\"text-decoration: none;\" href=\"..\/eventos\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">eventos, cumplea&ntilde;os y aniversarios<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, adem&aacute;s de <\/span><a style=\"text-decoration: none;\" href=\"..\/gestion-de-desempeno\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">evaluaciones de desempe&ntilde;o<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> e <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">inqu\u00e9ritos<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. Es una plataforma para que los l&iacute;deres pasen de comunicaciones reactivas a <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">culturas vivas<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, donde las interacciones diarias quedan registradas y se pueden medir.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\">&nbsp;<\/p>\n<h2 dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 14pt; margin-bottom: 4pt;\"><span style=\"font-size: 16pt; font-family: Roboto,sans-serif; color: #0064ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">7. De la gesti&oacute;n del cambio a la &#8220;stagility&#8221;<\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt; text-align: center;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16810\" src=\"..\/wp-content\/uploads\/2025\/12\/7-tendencias-recursos-humanos.jpg\" alt=\"7-tendencias-recursos-humanos\" width=\"975\" height=\"160\" srcset=\"https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/7-tendencias-recursos-humanos.jpg 975w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/7-tendencias-recursos-humanos-300x49.jpg 300w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/7-tendencias-recursos-humanos-768x126.jpg 768w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/7-tendencias-recursos-humanos-18x3.jpg 18w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">En 2026, la performance ya no depende solo de &ldquo;tener buenos l&iacute;deres&rdquo; o &ldquo;un buen clima&rdquo;, sino de cu&aacute;nto puede una organizaci&oacute;n <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">cambiar sin romperse<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. El desaf&iacute;o es doble: los empleados sienten fatiga por tanto cambio, mientras la IA acelera todav&iacute;a m&aacute;s el ritmo. Cultura, liderazgo y experiencia del empleado pasan a ser las palancas centrales para que el cambio genere resultados, y no solo cansancio.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Um <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2025-03-24-gartner-survey-shows-employees-fatigued-with-the-pace-of-change\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">estudio reciente de Gartner<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> muestra que <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">solo el 45% de los colaboradores considera que las iniciativas de cambio de su empresa alcanzan realmente los objetivos propuestos<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, y un 73% declara experimentar <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">fatiga de cambio<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> por la velocidad y cantidad de transformaciones simult&aacute;neas.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">En paralelo, otro <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2025-10-09-gartner-hr-research-finds-less-than-half-of-employees-achieved-the-change-goals-set-by-their-organization?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">informe de Gartner<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> sobre prioridades de RR.HH. 2025 revela que <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">el 75% de los l&iacute;deres de RR.HH. afirma que sus gerentes est&aacute;n abrumados<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> por la acumulaci&oacute;n de responsabilidades, lo que limita su capacidad para acompa&ntilde;ar a los equipos en el cambio.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Deloitte, en su informe <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/focus\/human-capital-trends\/2025\/stagility.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Global Human Capital Trends 2025<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, habla de <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&ldquo;stagility&rdquo;<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> (stability + agility): en promedio, las personas experimentan hoy cerca de <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">10 cambios organizacionales planificados al a&ntilde;o<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, frente a solo 2 en 2016, y casi <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">80% siente que el ritmo de cambio aument&oacute; significativamente<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A la vez, la mayor&iacute;a de los trabajadores reclama <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">m&aacute;s estabilidad y claridad<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, mientras que alrededor del 80&ndash;85% de los ejecutivos reconoce que la organizaci&oacute;n necesita volverse mucho m&aacute;s &aacute;gil y fluida. La conclusi&oacute;n: no hay performance sostenible sin una cultura que ofrezca estabilidad (claridad, rituales, reglas de juego) al mismo tiempo que facilita cambios frecuentes.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">El informe <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.accenture.com\/us-en\/insights\/pulse-of-change-january-2025?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Pulse of Change 2025<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\"> de Accenture<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> suma m&aacute;s presi&oacute;n: el 44% de los ejecutivos pretende escalar la IA generativa, pero <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">26% admite que el retorno de inversi&oacute;n todav&iacute;a es difuso<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> e <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">28% se&ntilde;ala limitaciones de datos e infraestructura<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> como freno. A la vez, <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">55% de los empleados pide mayor formaci&oacute;n en IA<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, mientras <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">68% afirma no tener acceso pleno<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> a las herramientas necesarias. Sin buena gesti&oacute;n del cambio, el despliegue de IA corre el riesgo de generar m&aacute;s resistencia que productividad.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Naaloo puede ser el <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">hub para un plan de aprendizaje continuo<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, alineado con la l&oacute;gica de <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">stagility<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> de Deloitte (estabilidad + agilidad). Con <\/span><a style=\"text-decoration: none;\" href=\"..\/gestion-de-formacion\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Treinamentos<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><a style=\"text-decoration: none;\" href=\"..\/gestion-de-desempeno\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Evaluaciones de desempe&ntilde;o<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><a style=\"text-decoration: none;\" href=\"..\/forms\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Forms<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> e <\/span><a style=\"text-decoration: none;\" href=\"..\/tareas\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Tarefas<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, pod&eacute;s bajar cada cambio a microaprendizajes concretos en el flujo de trabajo: qu&eacute; hay que aprender, c&oacute;mo practicarlo y c&oacute;mo se mide, en lugar de depender de una capacitaci&oacute;n aislada una vez al a&ntilde;o.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Al mismo tiempo, las Comunicaciones segmentadas, el <\/span><a style=\"text-decoration: none;\" href=\"..\/feed-social\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Feed Social<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, los <\/span><a style=\"text-decoration: none;\" href=\"..\/reconocimientos\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Reconhecimento<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> y las Encuestas permiten <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">explicar el porqu&eacute; del cambio, acompa&ntilde;ar a los equipos y ajustar el plan seg&uacute;n su feedback<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. As&iacute;, Naaloo convierte cada iniciativa (nueva pol&iacute;tica, nueva herramienta, IA, reorganizaciones) en una experiencia de aprendizaje vivo, donde las personas entienden hacia d&oacute;nde van y sienten que crecen mientras la organizaci&oacute;n se transforma.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\">&nbsp;<\/p>\n<h2 dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 14pt; margin-bottom: 4pt;\"><span style=\"font-size: 16pt; font-family: Roboto,sans-serif; color: #0064ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">8. RR.HH. data-driven: plataformas integradas, servicios compartidos e IA en procesos<\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt; text-align: center;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16811\" src=\"..\/wp-content\/uploads\/2025\/12\/8-tendencias-recursos-humanos-data.jpg\" alt=\"8-tendencias-recursos-humanos-data\" width=\"975\" height=\"160\" srcset=\"https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/8-tendencias-recursos-humanos-data.jpg 975w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/8-tendencias-recursos-humanos-data-300x49.jpg 300w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/8-tendencias-recursos-humanos-data-768x126.jpg 768w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/8-tendencias-recursos-humanos-data-18x3.jpg 18w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">La gran tendencia de fondo es clara: RR.HH. pasa de &ldquo;administrar <\/span><a style=\"text-decoration: none;\" href=\"..\/tareas\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">tareas<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&rdquo; a tomar decisiones con datos. Hace a&ntilde;os que los <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/how-to-be-great-at-people-analytics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">an&aacute;lisis<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> muestran que m&aacute;s del <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">70% de las organizaciones considera el <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">people analytics<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> una prioridad clave en su funci&oacute;n de personas<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. Sin embargo, solo una minor&iacute;a logra correlacionar datos de personas con resultados de negocio o usar anal&iacute;tica predictiva de forma sistem&aacute;tica.&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Um <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.hr.com\/en\/resources\/free_research_white_papers\/the-state-of-people-analytics-2024-25_a2k5gq3c.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">informe reciente<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, muestra la brecha entre ambici&oacute;n y ejecuci&oacute;n: <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">solo alrededor del 22% de las organizaciones se considera &ldquo;muy o extremadamente efectiva&rdquo; a la hora de dise&ntilde;ar procesos que extraigan verdadero valor de sus datos de RR.HH.<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, y una mayor&iacute;a admite que todav&iacute;a usa hojas de c&aacute;lculo dispersas o reportes descriptivos b&aacute;sicos.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Al mismo tiempo, los datos globales explican por qu&eacute; hace falta mirar la gesti&oacute;n de personas con otra lupa. Por ejemplo, las expectativas tambi&eacute;n var&iacute;an seg&uacute;n la generaci&oacute;n. El informe<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.randstad.com\/press\/2025\/work-life-balance-tops-pay-randstads-workmonitor-reveals\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Workmonitor 2025<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\"> de Randstad<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> revela que <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">tres cuartas partes de la Gen Z declaran que el equilibrio vida-trabajo pesa m&aacute;s que el sueldo<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> al elegir empleo.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Esto refuerza dos mensajes cr&iacute;ticos para RR.HH. en la regi&oacute;n: <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">la urgencia de medir con precisi&oacute;n<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> lo que sienten y necesitan distintos colectivos (por edad, rol, sector) y <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">la importancia de acompa&ntilde;ar la adopci&oacute;n de IA con datos y escucha activa<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, no solo con tecnolog&iacute;a.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Naaloo convierte toda la actividad de tu equipo, en <\/span><a style=\"text-decoration: none;\" href=\"..\/metricas-e-informes\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">indicadores y m&eacute;tricas<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> segmentados por edad, antig&uuml;edad, sede, tipo de contrato o rol. As&iacute;, un l&iacute;der de RR.HH. puede ver <\/span><a style=\"text-decoration: none;\" href=\"..\/mide-el-clima-laboral-con-inteligencia-artificial-automaticamente\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">el estado general y segmentado de su equipo<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. Por ejemplo, <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">si Gen Z posee un nivel de satisfacci&oacute;n menor<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. Los nuevos paneles de anal&iacute;tica, permiten que los l&iacute;deres cuenten con datos de valor flexibles y en tiempo real para tomar decisiones informadas y medir su impacto.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\">&nbsp;<\/p>\n<h2 dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 14pt; margin-bottom: 4pt;\"><span style=\"font-size: 16pt; font-family: Roboto,sans-serif; color: #0064ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">9. Planificaci&oacute;n de fuerza laboral &ldquo;Now-Next&rdquo;: del headcount al skillcount<\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt; text-align: center;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16812\" src=\"..\/wp-content\/uploads\/2025\/12\/9-tendencias-recursos-humanos.jpg\" alt=\"9-tendencias-recursos-humanos\" width=\"975\" height=\"160\" srcset=\"https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/9-tendencias-recursos-humanos.jpg 975w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/9-tendencias-recursos-humanos-300x49.jpg 300w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/9-tendencias-recursos-humanos-768x126.jpg 768w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/9-tendencias-recursos-humanos-18x3.jpg 18w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">La planificaci&oacute;n anual tradicional se qued&oacute; corta, as&iacute; nace la metodolog&iacute;a &ldquo;Now-Next&rdquo;. El <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.mckinsey.com\/capabilities\/people-and-organizational-performance\/our-insights\/hr-monitor-2025?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">HR Monitor 2025 de McKinsey<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> muestra que 73% de las organizaciones hace planificaci&oacute;n operativa a 1 a&ntilde;o, pero solo 9% realiza una planificaci&oacute;n estrat&eacute;gica real a 3-5 a&ntilde;os, y <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">apenas 12% de los l&iacute;deres de RR.HH. planifica con un horizonte de 3 a&ntilde;os o m&aacute;s<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">En paralelo, la <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.mckinsey.com\/mgi\/our-research\/a-new-future-of-work-the-race-to-deploy-ai-and-raise-skills-in-europe-and-beyond?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">investigaci&oacute;n de McKinsey<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> sobre el futuro del trabajo se&ntilde;ala que <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">hasta 30% de las horas actuales podr&iacute;a automatizarse de aqu&iacute; a 2030<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, impulsado por la IA generativa. Sin una mirada de 3-5 a&ntilde;os sobre roles y habilidades, las empresas corren el riesgo de quedarse sin talento cr&iacute;tico justo cuando m&aacute;s lo necesitan.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Adem&aacute;s, la inversi&oacute;n todav&iacute;a no acompa&ntilde;a del todo el discurso. El &uacute;ltimo QuickPulse US Compensation <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.mercer.com\/en-us\/about\/newsroom\/most-us-employers-plan-to-keep-2026-salary-increases-flat\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Planning Survey de Mercer<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> revela que <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">la mayor&iacute;a de las empresas prev&eacute; aumentos salariales totales del orden del 3,5% para 2026<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, pero m&aacute;s de 8 de cada 10 (83%) planea repartir ese presupuesto de forma casi uniforme, en lugar de diferenciar con fuerza a favor de habilidades cr&iacute;ticas o escasas . Dicho simple: se habla de &ldquo;skills&rdquo;, pero se sigue pagando como si todos los roles fueran iguales.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">En paralelo, diversos marcos de consultor&iacute;a &ndash;como el enfoque de &ldquo;Business Revival \/ Work Reimagined&rdquo; de <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.ey.com\/en_ca\/insights\/consulting\/business-revival-march-2021.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">EY<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&ndash; aplican la l&oacute;gica <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Now-Next-Beyond<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> para alinear personas, negocio y tecnolog&iacute;a.<\/span><\/p>\n<ul>\n<li dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Now:<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> estabilizar la capacidad operativa y cubrir skills cr&iacute;ticos inmediatos.<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br \/><\/span><\/li>\n<li dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Next (2-3 a&ntilde;os):<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> reconvertir roles, cerrar brechas de habilidades y construir <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">pipelines<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> internos.<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br \/><\/span><\/li>\n<li dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Beyond (3-5+ a&ntilde;os):<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> dise&ntilde;ar la &ldquo;fuerza laboral digital&rdquo;, combinando personas, automatizaci&oacute;n y agentes de IA.<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\n<p><\/span><\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">En entornos vol&aacute;tiles como Am&eacute;rica Latina, muchas pymes tienden a quedarse atrapadas en el &ldquo;Now&rdquo; por la incertidumbre macro: se ajustan plantillas a&ntilde;o a a&ntilde;o, pero sin un mapa claro de qu&eacute; habilidades necesitar&aacute;n cuando cambien el modelo de negocio, la tecnolog&iacute;a o la regulaci&oacute;n. Justamente ah&iacute; aparece la oportunidad para que RR.HH. tome la delantera y lidere una planificaci&oacute;n de fuerza laboral basada en datos y habilidades, no solo en dotaciones.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&nbsp;Naaloo te ayuda a <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">pasar del &ldquo;&iquest;cu&aacute;ntas personas tenemos?&rdquo; al &ldquo;&iquest;qu&eacute; saben hacer y qu&eacute; vamos a necesitar que hagan?&rdquo;<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">: permite mapear headcount y <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">skillcount<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> por &aacute;rea, sede y tipo de contrato, conectar datos de reclutamiento, evaluaciones de desempe&ntilde;o, formaci&oacute;n y tareas, y visualizar rotaci&oacute;n, antig&uuml;edad y desempe&ntilde;o en paneles integrados.&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">En la pr&aacute;ctica, esto te permite sentarte con direcci&oacute;n y decir: <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&ldquo;Si vamos a abrir X sucursales o automatizar Y procesos, estas son las habilidades que necesitamos en cada horizonte (Now-Next-Beyond), esto es lo que hoy tenemos adentro y aqu&iacute; est&aacute;n las brechas que debemos cerrar con desarrollo interno o nuevas contrataciones&rdquo;<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\">&nbsp;<\/p>\n<h2 dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 14pt; margin-bottom: 4pt;\"><span style=\"font-size: 16pt; font-family: Roboto,sans-serif; color: #0064ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">10. Gesti&oacute;n de la fuerza laboral multigeneracional y la brecha digital<\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt; text-align: center;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16813\" src=\"..\/wp-content\/uploads\/2025\/12\/10-tendencias-recursos-humanos.jpg\" alt=\"10-tendencias-recursos-humanos\" width=\"975\" height=\"160\" srcset=\"https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/10-tendencias-recursos-humanos.jpg 975w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/10-tendencias-recursos-humanos-300x49.jpg 300w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/10-tendencias-recursos-humanos-768x126.jpg 768w, https:\/\/naaloo.com\/wp-content\/uploads\/2025\/12\/10-tendencias-recursos-humanos-18x3.jpg 18w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Para 2026, las empresas vivir&aacute;n el momento de &#8220;pico de superposici&oacute;n&#8221; generacional (<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Peak Overlap<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">): hasta cinco generaciones conviviendo en el mismo espacio de trabajo. <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.deloitte.com\/global\/en\/about\/press-room\/deloitte-2025-gen-z-and-millennial-survey.html?ref=employerbranding.news\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Los milennials y la generaci&oacute;n Z representar&aacute;n el 74% de la fuerza laboral<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> en 4 a&ntilde;os. Pero, los <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">mayores de 65 a&ntilde;os<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">aumentar&aacute;n su participaci&oacute;n <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">del 6,6% en 2022 al <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.pewresearch.org\/social-trends\/2023\/12\/14\/the-growth-of-the-older-workforce\/?ref=employerbranding.news\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">8,6% para el 2032<\/span><\/a> seg&uacute;n proyecciones del mercado estadounidense<span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Seg&uacute;n an&aacute;lisis recientes de <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/employerbranding.news\/mercers-2025-global-talent-trends-what-it-means-for-employer-branding\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Mercer&rsquo;s<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, el desaf&iacute;o ya no es solo cultural, sino profundamente tecnol&oacute;gico. En esta brecha, <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/www.randstadusa.com\/about\/press-room\/press-releases\/randstads-workmonitor-q3-pulse-reveals-generational-trends-ai\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Randstad<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, detecta que mientras que el 53% de la Gen Z y Millennials creen que la IA hace su trabajo m&aacute;s interesante y la adoptan semanalmente, el <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">56% de los Baby Boomers declara que nunca utiliza IA<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, mostrando una resistencia significativa o falta de capacitaci&oacute;n.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Si bien, sabemos que en estad&iacute;sticas existe el &rdquo;si una persona tiene dos gallinas y otro ningunas, ambos tienen dos gallinas&rdquo;, cualquiera que gestione personas sabe que <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">hay dos velocidades dentro de las empresas<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><a style=\"text-decoration: none;\" href=\"https:\/\/www.kornferry.com\/insights\/featured-topics\/talent-recruitment\/talent-acquisition-trends\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">&nbsp;<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Korn Ferry<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> advierte que eliminar roles o no capacitar a quienes se resisten, sobre todo si tienen seniority,&nbsp; es un error costoso. Ya que <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">el pensamiento cr&iacute;tico (una habilidad fuerte en el talento senior) ser&aacute; la competencia #1 para 2026<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, incluso por encima de las habilidades t&eacute;cnicas de IA.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Para los l&iacute;deres de PyMEs, el reto es doble: evitar que los empleados mayores se sientan obsoletos y evitar que los j&oacute;venes se frustren por procesos &#8220;anal&oacute;gicos&#8221; y lentos.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Cerrando la brecha generacional con Naaloo<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> La tecnolog&iacute;a en una empresa multigeneracional no debe ser una barrera, sino un puente. Naaloo aborda esto mediante la &#8220;democratizaci&oacute;n&#8221; de la experiencia digital:<\/span><\/p>\n<ul>\n<li dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Interfaz intuitiva para todos:<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Al tener una experiencia de usuario (UX) similar a una red social sencilla, Naaloo reduce la curva de aprendizaje. Permite que un colaborador de 55 a&ntilde;os gestione sus vacaciones o reciba su recibo de sueldo con la misma facilidad que un nativo digital de 20 a&ntilde;os, sin necesidad de <\/span><a style=\"text-decoration: none;\" href=\"..\/gestion-de-formacion\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">capacitaciones<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> complejas.<\/span><\/li>\n<li dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"><a style=\"text-decoration: none;\" href=\"..\/feed-social\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Feed Social<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> como igualador:<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> El muro de novedades y los grupos de inter&eacute;s permiten que la interacci&oacute;n fluya horizontalmente. Un &#8220;me gusta&#8221; o un comentario en una publicaci&oacute;n de <\/span><a style=\"text-decoration: none;\" href=\"..\/reconocimientos\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">reconhecimento<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> rompe las jerarqu&iacute;as y silos de edad, fomentando una cultura donde todos son visibles.<\/span><\/li>\n<li dir=\"ltr\" style=\"line-height: 1.38;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Mentoria y Capacitaci&oacute;n:<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Utiliza el m&oacute;dulo de <\/span><a style=\"text-decoration: none;\" href=\"..\/gestion-de-formacion\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Gesti&oacute;n de Formaci&oacute;n<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> para crear programas de &#8220;mentor&iacute;a inversa&#8221; (donde los j&oacute;venes ense&ntilde;an uso de herramientas digitales a los mayores) y programas de &#8220;legado&#8221; (donde los mayores ense&ntilde;an oficio y habilidades blandas a los j&oacute;venes), registrando y reconociendo estos intercambios oficialmente en la plataforma.<\/span><strong style=\"font-weight: normal;\"><br \/><\/strong><\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\">&nbsp;<\/p>\n<h2 dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 14pt; margin-bottom: 4pt;\"><span style=\"font-size: 16pt; font-family: Roboto, sans-serif; color: #0064ff; font-weight: 400; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline; white-space-collapse: preserve;\"> &iquest;Qu&eacute; necesitas para aplicar estas tendencias en tu empresa?<\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt; text-align: center;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5660\" src=\"..\/wp-content\/uploads\/2024\/03\/8-1024x171.jpg\" alt=\"Tendencia en RRHH 7: Gesti&oacute;n del Cambio\" width=\"800\" height=\"134\" srcset=\"https:\/\/naaloo.com\/wp-content\/uploads\/2024\/03\/8-1024x171.jpg 1024w, https:\/\/naaloo.com\/wp-content\/uploads\/2024\/03\/8-300x50.jpg 300w, https:\/\/naaloo.com\/wp-content\/uploads\/2024\/03\/8-768x128.jpg 768w, https:\/\/naaloo.com\/wp-content\/uploads\/2024\/03\/8.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/> <\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Ahora ya conoces las tendencias que van a marcar 2026, pero saberlo sirve de poco si no lo puedes bajar a la pr&aacute;ctica, y para eso <\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">necesitas algo que hoy te sobra poco: tiempo<\/span><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Naaloo est&aacute; pensado justamente para liberar a RR.HH. de la carga manual, para enfocarse en lo estrat&eacute;gico y en las personas. Si quer&eacute;s transformar estas 10 tendencias en acciones concretas en tu pyme, <\/span><a style=\"text-decoration: none;\" href=\"..\/solicitar-demo\/\"><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">agenda una demo gratuita con nuestros asesores<\/span><\/a><span style=\"font-size: 11pt; font-family: Roboto,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> y descubre c&oacute;mo apoyarte en la tecnolog&iacute;a y la inteligencia artificial para llegar m&aacute;s lejos con tu equipo.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>En 2026 la gesti&oacute;n de personas entra en una fase de reconfiguraci&oacute;n profunda: la IA deja de ser experimento, el trabajo h&iacute;brido se estabiliza, crece el peso del talento operativo y el bienestar se vuelve un factor de supervivencia organizacional.&nbsp; Analizamos m&aacute;s de 50 informes y cientos de datos para detectar los principales desaf&iacute;os que [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[174],"tags":[],"class_list":["post-16799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias"],"acf":[],"rank_math_focus_keyword":"","rank_math_description":"","rank_math_title":"","rank_math_robots":"","rank_math_score":"","_links":{"self":[{"href":"https:\/\/naaloo.com\/pt\/wp-json\/wp\/v2\/posts\/16799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naaloo.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naaloo.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naaloo.com\/pt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/naaloo.com\/pt\/wp-json\/wp\/v2\/comments?post=16799"}],"version-history":[{"count":16,"href":"https:\/\/naaloo.com\/pt\/wp-json\/wp\/v2\/posts\/16799\/revisions"}],"predecessor-version":[{"id":17263,"href":"https:\/\/naaloo.com\/pt\/wp-json\/wp\/v2\/posts\/16799\/revisions\/17263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naaloo.com\/pt\/wp-json\/wp\/v2\/media\/16803"}],"wp:attachment":[{"href":"https:\/\/naaloo.com\/pt\/wp-json\/wp\/v2\/media?parent=16799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naaloo.com\/pt\/wp-json\/wp\/v2\/categories?post=16799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naaloo.com\/pt\/wp-json\/wp\/v2\/tags?post=16799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}